M Public Relations provides 360º communication consultancy services, with a team specialised in each sector.
Strategic advisory
Development, implementation and monitoring of the internal and external communication plan and the integrated information management strategy, with a view to developing the client’s image as a benchmark entity in the areas in which it operates.
Press Relations
Daily management of the relationship with the media, with preparation of the interventions of the different speakers (Q&A, press releases, speeches, media training). Our in-depth knowledge of the newsrooms and their interlocutors, benefiting from our experience as former journalists, is one of our strengths.
Crisis Management
We are active in crisis detection and prevention. We work internally and with partners on the possible creation of a crisis management manual (or adaptation of the existing one to new realities) and the training of client spokespeople in crisis scenarios.
Contact mapping, clipping analysis and reports
Identification of relevant target audiences for the client and its strategic plan (media, opinion makers, endorsers and other relevant stakeholders…), clipping analysis and reporting.
Social Media management
Definition of the strategy and content production for the most relevant social networks.
Influence Marketing
We were the first communications agency in Portugal with its own department for this area. We support clients in defining and hiring the national and international influencers that best suit the client’s profile.
Public Affairs
Identifying the necessary contacts for the administration of the institution and helping it to succeed. With our partners and in conjunction with the client, we develop the public affairs plan that best meets the client’s needs and objectives.